What is more, many of these are large, multi-seat organisations, ranging in size, as Woodside describes it, as being from five seats to 5,000 seats. But while it now claims some 500 million registered users worldwide, most of whom use the limited free service, DropBox also now has some 200,000 paying customers. Of course, many people are going to see Dropbox as an online storage service for the individual consumer, a place to host all those holiday snaps, and sometimes share them with friends and family. That leaves Drew Houston, Co-Founder and CEO of Dropbox, and Chief Operating Officer Dennis Woodside with some work to do. It is a move that is needed because the company has a history that may still leave a perception of it that is increasingly wide of the mark. With the possibility of a 2017 IPO peeping over the horizon, there is an obvious need for cloud storage service provider Dropbox to go on something of a charm offensive to make sure users and possible investors know and understand what the company is really all about.
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