Brooks went on to land roles in TV shows and feature films, as well as other commercials. The commercial featured Stone’s friends Fred Thomas, Paul Williams, Terry Williams, Jimmy “Puerto Rock” Perez, and Scott Martin Brooks. He was contacted by Anheuser-Busch after his short film True, which featured the catchphrase that gained popularity and acclaim. Aimee Jeansonne Becka/Busch Gardens Tampa Bay via Getty ImagesĬharles Stone III is a film director, best known for his films Drumline, Paid in Full, and Uncle Drew. That’s exactly what happened with Budweiser’s “Whassup?” commercials - and for this we have Charles Stone III and his childhood friends to thank (or curse). Was it worth it, Allstate? Were the good hands you've been going on about for decades always destined to be the cold, mechanical mitts of a T-800? What have you done, Allstate? And here's another important question while we're at it: What was the song in that ad? It was a toe-tapper.It’s fair to say an ad campaign is massively successful when its slogan becomes a catchphrase, quoted and parodied for years to come. It's a good thing safe drivers are saving $700 on car insurance annually with Allstate, since that money will go a long way toward stocking up on freeze-dried food and barrels of drinking water. At worst, this all-too-literal smart car is well on its way to recognizing that it should be the one pulling the strings. At best, we're looking at a dark reimagining of Knight Rider where KITT sees his driver as a meaty, physical means to his machiavellian ends.
Cognizant machines are one thing, but we've all seen enough sci-fi to know what happens when technology gets a big head about stuff. And is it unsettling that the hood ornament belts out a line about how the guy driving the car has "got the brawn," while she's "got the brains?" A little.
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